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INSIGHTS

Insights that make a difference

Brazil and the USA: Economic Reciprocity Law, Intellectual Property, Cotton Crisis, and the Impact of the Tariff Hike

Since the inauguration of the current President of the United States of America, Donald Trump, it has been no surprise that one of the immediate

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Acquired distinctiveness in Brazil

The Brazilian Patent and Trademark Office (BPTO) has made significant strides in recognizing acquired distinctiveness in trademark law by publishing in the Official Bulletin No.

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TOOLS FOR HUMANITY CASE: BRAZILIAN DPA UPHOLDS SUSPENSION OF PAYMENTS FOR IRIS COLLECTION

The company Tools for Humanity, which manufactures an advanced camera called ORB, had been collecting iris, facial, and eye data from individuals in exchange for

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Ozempic: The Expiration of Patent Exclusivity

Ozempic is the trademark used to designate the medication that contains the active ingredient known as semaglutide, which is used to treat diabetes. It has

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Understanding Well-Known Trademarks in Brazil

Do you know what well-known marks are? A well-known trademark is one that has achieved significant prestige, fame, and notoriety throughout the entire national territory.

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Beware of Fake Industrial Property Services!

The Brazilian Patent and Trademark Office (PTO) obtained an injunction that obliges the company Dona Registro (“Company”) to immediately cease the provision and dissemination of

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Brazilian Data Protection Authority (DPA) Suspends Meta’s New Privacy Policy in Brazil

Background On June 26, 2024, Meta updated its Privacy Policy to allow the company to process personal data posted on its platforms, such as Facebook,

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Navigating Brazil’s Trademark Landscape in 2023

On July 1st, 2024, “INPI Data” published an update on its statistics related to industrial property services conducted by the PTO in Brazil. INPI Data

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