Understanding Well-Known Trademarks in Brazil
Do you know what well-known marks are? A well-known trademark is one that has achieved significant prestige, fame, and notoriety throughout the entire national territory.
LEXT operates in the entire area of Intellectual Property, as well as in privacy and data protection, assisting companies in all legal aspects to protect the inventor, brand creator and data controllers and processors.
Registering your trademark ensures exclusive use within your sector, preventing unauthorised third parties from using it without permission. Additionally, trademark registration strengthens your business identity, adds value to your company, and allows you to take legal action against unauthorised use or infringement by bad-faith third parties.
Filing a patent protects your invention from unauthorised exploitation by third parties, granting you exclusive rights to use and commercialise it for 20 years before it enters the public domain. This provides competitive advantages, attracts investments, and adds value to your business.
Yes. Compliance with the Brazilian General Data Protection Law (Law No. 13,709/2018 – LGPD) applies to businesses of all sizes, including micro-enterprises, small businesses (EPPs), startups, and non-profit legal entities. In addition to avoiding sanctions and enforcement measures from the National Data Protection Authority (ANPD), ensuring compliance with the LGPD allows your company to process personal data securely and transparently for data subjects. It also strengthens customer and partner trust in your business.
Do you know what well-known marks are? A well-known trademark is one that has achieved significant prestige, fame, and notoriety throughout the entire national territory.
The Brazilian Patent and Trademark Office (PTO) obtained an injunction that obliges the company Dona Registro (“Company”) to immediately cease the provision and dissemination of
Background On June 26, 2024, Meta updated its Privacy Policy to allow the company to process personal data posted on its platforms, such as Facebook,
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