Understanding Well-Known Trademarks in Brazil
Do you know what well-known marks are? A well-known trademark is one that has achieved significant prestige, fame, and notoriety throughout the entire national territory.
A trademark can be any sign that identifies you as the owner of your goods or services to make it clear they belong to you.
It is the badge by which customers find your products or services in the marketplace. The owner of a trademark has exclusive use of that sign.
Once in use, your trading reputation and goodwill will be attached to your business – making your trademarks some of your most valuable assets. It is a symbol of trust.
Many things can be registered as a trademark – names and logos are the most common. A trademark can be anything that allows consumers to distinguish your goods or services from those of another. It can a word, series of words, design, word and design, or a three-dimensional shape
However, a trademark must be unique, so it cannot be confused for an already registered trademark. It also cannot be descriptive. Registering your company name or owning a domain name give you no legal rights to stop someone else from using your trademark or logo.
If you start using a logo or trademark without registering it and without checking that it is free to use, you risk later finding out about a company with a similar trademark, or even receiving a Notification to stop using your trademark because it infringes one already registered.
As your reputation grows and you become established, the more likely it is that people will start to copy you. Having the protection of a registered trademark means you can take action to stop this.
Registering your trademark ensures exclusive use within your sector, preventing unauthorised third parties from using it without permission. Additionally, trademark registration strengthens your business identity, adds value to your company, and allows you to take legal action against unauthorised use or infringement by bad-faith third parties.
Filing a patent protects your invention from unauthorised exploitation by third parties, granting you exclusive rights to use and commercialise it for 20 years before it enters the public domain. This provides competitive advantages, attracts investments, and adds value to your business.
Yes. Compliance with the Brazilian General Data Protection Law (Law No. 13,709/2018 – LGPD) applies to businesses of all sizes, including micro-enterprises, small businesses (EPPs), startups, and non-profit legal entities. In addition to avoiding sanctions and enforcement measures from the National Data Protection Authority (ANPD), ensuring compliance with the LGPD allows your company to process personal data securely and transparently for data subjects. It also strengthens customer and partner trust in your business.
Do you know what well-known marks are? A well-known trademark is one that has achieved significant prestige, fame, and notoriety throughout the entire national territory.
The Brazilian Patent and Trademark Office (PTO) obtained an injunction that obliges the company Dona Registro (“Company”) to immediately cease the provision and dissemination of
Background On June 26, 2024, Meta updated its Privacy Policy to allow the company to process personal data posted on its platforms, such as Facebook,
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